Here in New England, it kills us to even talk about the subject but Super Bowl is just around the corner. And no matter where you are located, it’s still big business for restaurants and other retail food establishments. Yeah, our team is not going to being it but don’t let that stop you from promoting the event and filling the house with hungry sports fans and others who want to take in the big game.
My suggestions for this year? Turn it into a family event. Create family friendly ideas that will turn a somber New England crowd into loyal customers. Create specials that revolve around the cities the teams are from. Lots of cheese and other items that come hail from the two cities our teams are from.
I had a chance the other day to have a quick conversation with our own Paul Elias on the subject. Check out our short video below for even more ideas.
This New England Wholesale Food Distributor gives ideas for increasing Super Bowl business.